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Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.

History[edit]

• Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK]-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming.^[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
• In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015.^[1] In 2019 Foxy Casino was relaunched as Foxy Games.^[2]

Marketing[edit]

• Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV showThe Only Way is Essex, Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015.^[3][4][5]
• The site rebranded in March 2017 using the American actress Heather Graham^[6] as the new face of a £10 million Marketing Campaign.^{[7][8][9][10]}

Sponsorship & partnerships[edit]

Foxy Bingo has had many sponsorship deals such as:

• 2011 Foxy Bingo & Smooth Radio – on July 11th, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks^[11]
• Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.^[12]

Charity & community contributions[edit]

• 2014 'Think Pink' charity campaign ^[13]
• 2014 Super League Grand Final ^[14]
• 2016 Sue Ryder Mascot World Cup ^[15]

References[edit]

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1. ^'Foxy Bingo launches new casino offering'.
2. ^'Foxy Casino Relaunches As Foxy Games'.
3. ^Aron, Isabelle (05 January, 2015) Foxy Bingo Brings in Joey Essex for PR pushPR Week
4. ^Min, Hayley (13 August 2015) Lauren Goodger poses in a VERY saucy photoshoot with boyfriend Jake McLeanOK! Magazine
5. ^(04 February, 2011) New ad campaign from Foxy Bingo The Drum
6. ^Heather Graham is unveiled as face of Foxy Bingo in hilarious new advert
7. ^Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
8. ^Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
9. ^Jeffery, Morgan. 'Heather Graham on Gambling and Downton Abbey'. The Metro.
10. ^Jill, Robinson. 'Heather Graham is directing her own movie to tackle sexism in Hollywood'.
11. ^'Foxy Bingo partners smooth radio and real radio'.
12. ^(14 February 2008) Foxy Bingo signs deal to sponsor Jeremy Kyle Show * Foxy Bingo now sponsors Friends on Channel 5 From 2019 onwards] Marketing Week
13. ^'Foxy Bingo is thinking pink for breast cancer awareness month'.
14. ^'Super league grand final jason robinson expects a classic between wigan and st helens'. Sky Sports.
15. ^'Foxy Bingo sponsors Sue Ryder Mascot World Cup'.

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