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Every few months the subject of sportsbook limits seems to pop up on Twitter and much debate usually follows. Having been in Las Vegas for the better part of 20 years, both as a bettor and a bookmaker, I feel I’m as qualified as anyone to offer my take on the matter.

Well-defined limits are a necessary part of the relationship between a bettor and a sportsbook. Limits should be established up front, before the first bet is ever placed.

How Most Sportsbooks Set Limits

I’d like to get this out of the way early on: management at any sportsbook has the right to offer any limits they deem appropriate in any way they see fit—no matter how small or large. This is a business choice. That said, there’s an ethical issue in play as to the degree that a sportsbook utilizes winning bettors’ information to sharpen their line, allowing the sportsbook to make more money and feel comfortable accepting larger bets on a given market.

I experienced this issue frequently and firsthand when I bet sports as my sole source of income from 2010–2018. NASCAR Race Winner was one of the markets I chose to handicap and place bets on. As I went around town checking odds and placing wagers, I understood that the limit I would get betting at these various establishments was a direct reflection of the following:

  1. Circa is expected to have the largest big-screen, 125 feet, in any sports betting facility anywhere. The Circa sportsbook (at the Circa itself, not the editions at the Golden Gate Casino or the D) will follow Stevens’ mantra. Make it bigger and make it better. Stevens is courting big-money action and is inviting any of the big boys to bet.
  2. Debris from a United Airlines plane fell onto the ground on emergency landing on Saturday. Passengers broke out in applause for the pilot who landed the Boeing 777 safely.
  3. Sports betting - Circa.
  • How sportsbook management perceived my skill
  • The sportsbook’s anticipated handle on the event
  • The attitude of the person approving my requested bet amount

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The Balance Between Sportsbook and Bettor

Circa Las Vegas Sportsbook

Make no mistake about it: placing bets in Las Vegas and getting down your desired amount of money is an art form in and of itself. Depending on the sportsbook, you may be able to get down 3x the bet amount if you know a certain supervisor is more likely to approve big bets because he has more “gamble in him.” This, however, can lead to a lot of frustration from the bettor.

Circa Sportsbook Twitter

One of the most under-appreciated skills as a bettor is bet sizing, in terms of asking for an amount that is likely to be approved. Request too little and you miss out on possible profit. Request too much and you might panic the sportsbook manager into giving you a much smaller bet.

This isn’t how it should work—it shouldn’t be a psychological guessing game with the sportsbook of how much you think they will approve. It’s hard enough to pick winners without having to waste time reading minds.

Most issues arise from bettors when they feel as if they are being taken advantage of or being treated unfairly by sportsbooks looking to exploit them. And keep in mind I’m referring mostly to placing bets over the counter, as most sportsbooks tend to be even more hesitant to allow large wagers via apps for fear of multiple same wagers being placed simultaneously.

In my experience, I believe most Las Vegas sportsbooks are okay at this. But there are some books that I’ve seen decline to give what I perceived to be a fair bet. These are typically the corporate sportsbooks who operate multiple books and no doubt have larger bet volumes.

I recall hitting a boiling point one time when I went to place a $500 wager on Jimmie Johnson to win a NASCAR race at 7/1 odds and was told I could have $300. Granted, it was their right to offer me this, but I still assessed this to be an unfair bet amount. Bettor frustrations such as this come when sportsbooks don’t have clearly established limits and seem to be winging it, or establishing different limits on a whim.

Setting Limits at Circa Sports

I certainly have no issue with different players having different limits, but I firmly believe that it’s vital—and an ethical responsibility—that a sportsbook has standard minimum limits that they are prepared to honor.

This is how we do business at Circa Sports. We believe in offering the same standard limits to all players, regardless of skill. We put out our standard limit sheet and offer those limits both over the counter and on our app. Futures are a bit different as we tend to take larger bets more situationally, but we still operate with a general risk threshold that we adhere to for all of our customers.

Our limits will always serve as a reflection of our volume levels. The more liquidity in a given market, the larger limits we will be able to take. For example, we recently increased our limits on NFL sides on game day from $20K to $50k with the opening of our new Circa property, because we anticipated increased business which puts us in a position to take larger bets.

Setting Limits isn’t Personal

Our goal is to write bets, and my belief is that the more money we are able to take on a given event, the more accurate a representation of the true odds our line will be. This connects back to my belief that bets should not be taken personally. For too long, the sportsbooks and the bettors have had a kind of us-versus-them mentality when in reality both can coexist successfully.

I’m reminded of a scene from the movie Rounders when protagonist Mike McDermott says the professional players aren’t necessarily playing together but they’re not playing against each other either. That may not be a perfect example, because as the director of a sportsbook I’m trying to beat the professional players, but at the same time I realize that I probably won’t beat them in the long run. So instead I treat our relationship as symbiotic, utilizing their superior information to try and fine-tune my number as best as possible to maximize my profits.

Wagering on a sporting event with a bookmaker is a financial transaction; a price is offered by one party and the other party accepts. Whether the book wins or the bettor wins, there shouldn’t be hard feelings. Rather, there should be a drive by each individual to get better so they’re on the winning side of the wager the next time.

At Circa Sports, we don’t take things personally. We’re here to facilitate your bets, and we decide limits based on numbers and probabilities—not based on what kind of mood we woke up in that day. Having been on both sides, I believe it’s completely reasonable to demand this of your bookmaker, and I urge bettors to support sportsbooks that run a fair book and take on all comers.

Thanks for playing at Circa Sports.

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Always fun time to chat w/ @DerekJStevens about his latest sports project, including sports book mega screen at @CircaLasVegas@CircaSportshttps://t.co/fVvJXqzDHj
+ @DanBehringer221 has our Monday betting column:https://t.co/BMuWx2R3yX@Covers_Vegas@VSiNLive@theDlasvegaspic.twitter.com/otZpXgKabd

Circa Sportsbook Twitter

— LVSportsBiz.com (@LVSportsBiz) December 16, 2019

Much of the college football talk this past week centered on New Year’s Six bowl games. @Covers_Vegas checks in on the opening lines & early action for a handful of other intriguing games, with insights from oddsmaker Matt Lindeman @CircaSports in Vegas: https://t.co/iGJ5b2pImFpic.twitter.com/wuJ1Ed2irP

— Covers (@Covers) December 16, 2019

#CircaSportsMillion Top 5 Most-Selected are 0-3-1 so far in #NFL Week 15 (35-35-4 on the season) w/ No. 2 choice BUF +1.5 pending on #SNF; losses were on No. 1 LAR -1.5, No. 4 MIA +3.5 & No. 5 OAK -6.5 w/ the push on No. 3 SEA -6 @CircaSports@VSiNLive

— Dave Tuley (@ViewFromVegas) December 16, 2019

Circa Sports in the News

Inside the Lines: Spending the Day with the Market-Setters for College Football Bowl Season by Darren Rovell from Action Network

“Behind a closed door marked “EMPLOYEES ONLY,” in an unsuspecting old relic of a hotel in old downtown Las Vegas, two oddsmakers are working at a frantic pace. In one chair is Matt Metcalf, whose college football model is more geared towards how a bettor thinks. In the other chair is Matt Lindeman, a model more focused how a sportsbook would rank teams.

The two men have tag-teamed this operation all year at the behest of auto parts titan Derek Stevens, a Vegas-loving, betting-obsessed entrepreneur who is trying to build out the Circa Sports brand. Metcalf and Lindeman are working out of a makeshift, small sportsbook inside the Golden Gate Hotel. Their humble brick-and-mortar will soon be replaced by what promises to be, when it opens a year from now, the largest sportsbook in the world across the street.”

Circa’s Casino Halfway Home by Chris Sieroty from Gaming Today

“Stevens is betting on a state-of-the-art sportsbook to capture the attention of bettors. Circa’s sportsbook is the centerpiece of the property, occupying three levels and housing a multi-story, high-definition screen that will show several sporting events … Live betting odds will be posted on digital screens posted throughout the resort’s sportsbook and advertising the Circa sports betting app. Circa Sports opened for business in June at two casinos, the D Las Vegas and the Golden Gate, which are both owned by Stevens and his brother, Greg. Stevens said they are ‘looking for opportunities’ to expand their Circa Sports brand, but he didn’t say what those opportunities might be.”

Las Vegas Sportsbooks Picking Up on Rodeo Betting by Patrick Everson from Las Vegas Review-Journal

“Rodeo fans tend to be sports fans in general, too. As such, there’s certainly a segment of the rodeo fan base that might also enjoy sports betting. So it’s no doubt appealing to have a little skin in the game as fans watch these riders, ropers, racers and wrestlers during the Wrangler National Finals Rodeo. More sportsbook operators in Las Vegas are starting to pick up on that … This year, the new Circa Sports operation downtown also has bull riding on the betting board.”

This Week’s Trending Topics for Sports Betting

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The Panthers drafted Brian Burns with the 16th overall pick in the 2019 NFL Draft.

For some odd reason, Burns, who is probs the best pass rusher on the roster right now, played SEVEN snaps this weekend.

Fully healthy btw.

This coaching staff is a complete fraud. https://t.co/S2Z1suVdDa

— Jared Feinberg (@JrodDraftScout) December 16, 2019

Throwin' it back tonight.

📺 @NBCSPhilly
⏰ 7:00pm
🖥️ https://t.co/2RDxjORcHZ
🖥️ https://t.co/ZwyLg39D6h
📻 @975TheFanatic / @tunein
💰 https://t.co/0Z17zPrHXt#PhilaUnitepic.twitter.com/QZOIG0CV8T

— Philadelphia 76ers (@sixers) December 13, 2019

Spencer Rattler hasn’t even started a game and already has better odds than Sam Ehlinger. Tough look @UTBarstoolhttps://t.co/dwDAIsEcHh

— Barstool Sooners (@OUBarstool) December 17, 2019